Sears Holdings Strikes Licensing Deals

Sears Holdings said Tuesday it has signed two licensing agreements for its Kenmore and DieHard brands internationally. The company said Cleva North America, Inc. will manufacture Kenmore and Kenmore Elite vacuums and accessories for distribution at retailers worldwide. The agreement applies to vacuum cleaners, stick vacuums, hand vacuums, robotic vacuums, carpet cleaners, bare floor cleaners, sweepers and accessories.

Meanwhile, Dorcy, International will manufacture DieHard Alkaline batteries and flashlights for distribution in the U.S., Puerto Rico and the Caribbean plus Latin America and some locations in the South Pacific. The agreement renews and expands the existing distribution of these DieHard products.
In other efforts to expand the reach of the Kenmore brand, Sears recently announced the launch of Kenmore products on Amazon.com.

By Jon Flanagan