Nielsen Joins Google’s Marketing Mix Partner Program

Nielsen N.V has been named to Google’s (GOOG, GOOGL) Marketing Mix Model Partner program enabling Nielsen to collect Google advertising impression and spend data directly from Google.

This will allow advertisers to measure the return on investment (ROI) of their digital investments with better precision and understand the drivers of ROI to improve year-over-year returns.

“This partnership program will allow us to uphold high standards in data privacy and security while also offering our clients transparency into how these ads are impacting their bottom line,” said Babak Pahlavan, senior director product management for Google.

By Bucky Rini